How Sol Rooftop
tripled online bookings
in its first two months on Clubtech.
Sol Rooftop in Canggu ran on a basic restaurant booking form — a date, a time, a party size. Then it moved to Clubtech. In its first two months alone the venue took 4,022 reservations, more than tripled the online volume its old platform was carrying, and opened a pre-paid revenue line it had never sold before.
Product insights · first two months livethe online booking volume Sol's previous platform was carrying, at a conservative read. Same venue, same crowd — a booking experience guests actually finish.
reservations recorded in the first two months live — online and walk-in, in one system, every one of them a guest record the venue owns.
of those booked and paid online: about 650 a month, at a venue that had effectively no online channel before.
of online bookings added a paid extra at checkout — the strongest add-on attach rate we have measured on the platform.
Figures cover Sol Rooftop's first two months live on Clubtech. The uplift is a deliberately conservative floor: it compares Clubtech's online reservations against the online booking volume held on the venue's previous platform for the comparable forward period, supplied by the venue.
A form collects.
A map sells.
The tool Sol replaced asked three questions and confirmed a time. It told the venue who was coming and when, and nothing beyond that. Clubtech puts the venue itself in front of the guest — the real floor from above, the exact table or lounge, what it costs on that date, and what can be added to it before anyone arrives. Nothing about the rooftop changed. The thing standing between a guest and a reservation did.
- A static form: date, time, party size, submit.
- No view of the room, so no reason to pick a spot — or to pay for a better one.
- Nothing to add, nothing pre-paid, nothing committed.
- Who booked and when. No read on what the guest wanted.
- A 3D birds-eye map of the real venue, zone by zone.
- Guests choose the exact table or lounge, then trade up to the one they want.
- Packages and add-ons stack in the same checkout, paid before arrival.
- Buying behavior on every booking — what sells, to whom, how far ahead.
the online bookings the previous platform was carrying, at the conservative end. A rooftop that was close to invisible online now sells there every day.
reservations now arrive online, at a venue that ran almost entirely on walk-ins two months earlier.
paid online reservations a month — a channel the venue can market into, measure, and price against.
They had never charged
a guest before arrival.
No minimum spend, no deposit, no pre-paid packages. Sol's model was to seat guests and settle at the end, which is where most operators sit before they change platforms — and the reason they hesitate. Add-ons in the booking flow put the question to the guest directly: will you pay for something now, days before you walk in? In the first two months, 80 bookings answered yes, and the venue banked revenue it had no way of taking before.
of online bookings attached a paid add-on at checkout — from a standing start, with no pre-pay habit to build on.
add-ons sold across those 80 bookings. Guests who add one item regularly add another in the same flow.
incremental. The old form could not sell any of it, so every one of these sales is revenue on top of the reservation.
“Upgrading from a basic restaurant setup to Clubtech has been a total game-changer for Sol Rooftop. Our old booking platform did the bare minimum, telling us who booked and when, but it gave us zero insight into guest intent. Clubtech changed everything. Working with their data team, we can now see exact buying behaviors. This has given us a predictive look at our crowds and allowed our marketing to be incredibly precise. This shift helped us build an entirely new revenue stream around pre-paid packages before the guest even steps through our doors.”
Gabriel
General Manager, Sol Rooftop
The median booking is made
on the day of the visit.
Sol sells to a decide-tonight crowd — people choosing where the evening goes while the evening is already happening. Half of its online reservations are placed on the day itself; the average sits about two days out, pulled forward by the groups who plan. That is a hard test for a booking flow: it has to win the decision on a phone, in the moment, and take the money in a few taps. Same-day demand that used to arrive at the host stand now arrives as a paid, named, tracked reservation.
Booked the same day
The typical online booking is made on the day of the visit. The flow is quick enough that a guest deciding in a taxi self-serves and pays before arriving, so walk-up intent converts into a reservation the floor can see coming.
Booked days ahead
Groups and occasion bookings commit earlier and pull the average out to roughly two days. These are the reservations that carry add-ons, and they give the team a real order book to staff and stock against.
Pick the table.
Then the extras.
The guest opens the venue from above and sees what is actually free tonight — tables, terraces, lounges, the counter — priced for that date. Choosing a specific spot is what turns browsing into commitment: by the time the price appears, the guest is protecting a seat they have already pictured themselves in.
The same flow then offers the extras before checkout, so a booking can arrive as a table plus a bottle plus a cake rather than a name on a list. It runs white-label on the venue's own domain and design, and the reservations land straight on the floor plan the team works from on the night.
Product shot: the Clubtech booking map and add-on flow. Sol Rooftop runs the same engine behind its own brand.
Two in three guests
still walk in.
Sixty days in, walk-ins still outnumber online reservations two to one. That is the case for the next twelve months rather than against them: every walk-in is revenue the venue could have banked before service, with a name, a payment and an add-on attached to it. Sol went from no online channel at all to a third of its bookings in two months, in one of the most competitive venue markets in Canggu, and the map, the packages and the pricing that got it there are already in place to take the rest.
walk-ins logged in Clubtech alongside the online bookings — one floor plan, one guest database, one set of numbers, not two systems arguing.
online share after two months. The channel is built; growing it is now a marketing job, not a software project.
from a static form to a venue that sells online every day. No rebuild required to keep going.
A rooftop that had never taken a cent before service now sells the table, the extras and the evening before the guest arrives.
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