Booked and paid,
before anyone arrives.
Luna Beach Club runs its daybeds, sunbeds and cabanas on Clubtech — reserved and paid under Luna's own brand, on Luna's own map. Here's what a single fortnight of live demand looked like, and the momentum behind it.
Product insights · 26 Jan – 9 Feb 2026of visitors who open Luna's booking map complete a paid booking — a standout rate for a high-ticket, pre-paid reservation.
of furniture bookings were premium tiers. Given the choice on the map, guests reliably trade up.
of booking value lands across the weekend (Fri–Sun) — the platform owns Luna's highest-demand days.
of bookings were made the same day as the visit — walk-up demand, captured as paid, tracked reservations.
A fortnight like this
isn't luck.
Zoom out from the fifteen days to the full month — and the year behind it — and the line only points one way: more of Luna's visitors turning into paid, pre-booked guests.
visitor-to-booking conversion, Jan 2025 to Feb 2026. Luna's map converts close to four times better than it did a year ago.
the online bookings the platform takes each month versus early 2025 — Luna's map keeps booking more guests.
of Luna's reservations now come through the online map — booked and paid before arrival, not queued at the door.
Every day sells.
Saturday sells hardest.
Luna takes bookings seven days a week — there is no dead night. But more than one in five land on Saturday, and Saturday guests spend the most per booking. Share of all bookings, by the day they're booked for:
Weekends (Fri–Sun) drove more than half of all bookings — and an even larger share of revenue.
Two kinds of guest.
One booking flow.
The same engine handles the group planning a month out and the guest deciding on the sand this afternoon — and charges both before they sit down.
Booked weeks ahead
Premium deck sofas and large daybeds — the statement furniture for a big day out — are reserved and paid for well in advance, some up to a month before arrival. Luna's most valuable inventory is committed long before the weekend.
Booked the same day
Entry sunbeds and loungers move on the day itself — spontaneous, in-the-moment demand that used to walk up to a host stand. The flow is quick enough that guests self-serve and pay in seconds, so every walk-up becomes a tracked, paid reservation.
Three things the
data made obvious.
of Saturday's guests booked on Saturday itself — and the vast majority within the final three days. Short-fuse demand, captured.
Thursday is the busiest pre-pay day of the week. Guests lock in and pay for the weekend mid-week, before they arrive.
Bookings landed on all seven days. No dead night — the platform monetises the quiet weekdays as well as the peaks.
Guests pick the exact spot.
Then they pay for it.
Luna's booking map: guests explore the venue from above, tap the exact daybed, sunbed or cabana, add to it, and commit before they arrive. The same engine runs the floor on the day — check-ins, the seat map, and the live view of what's booked before doors open.
One venue. One booking map. A fortnight of demand that booked and paid itself before arrival — every reservation tracked, and owned by Luna.
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