Last updated · July 17, 2026 · Effective · July 17, 2026
What cookies are
Cookies are small text files stored on your device when you visit a website. They let a site remember your actions and preferences over time. We use cookies and similar technologies to keep this site working, to understand how it is used, and — only with your consent — to measure the performance of our advertising.
Nothing in our Analytics or Marketing categories loads until you click Accept in the cookie banner. You can change your choices at any time using the button below.
Categories we use
Strictly necessary
Remembers your consent choice and keeps the site secure. Always on. Lawful basis: legitimate interest (the ePrivacy §5(3) exemption for strictly necessary cookies).
Analytics
Helps us understand which pages are useful and where visitors drop off. Off by default; opt-in. Lawful basis: consent.
Marketing
Measures paid-campaign performance and lets us show you relevant ads on other platforms. Off by default; opt-in. Lawful basis: consent.
Processors
These are the third-party processors whose tags we may load, depending on your consent state.
Processor Purpose Category Privacy policy
Google Tag Manager Google LLC Loads the analytics and marketing tags based on your consent state Analytics + Marketing policies.google.com/privacy
Google Analytics 4 Google LLC Aggregate site analytics (page views, events, drop-off) Analytics policies.google.com/privacy
PostHog PostHog, Inc. Product analytics — session-level event funnels and anonymized session replays Analytics posthog.com/privacy
Microsoft Clarity Microsoft Corporation Session replays & heatmaps Analytics privacy.microsoft.com
Google Ads Google LLC Conversion measurement for paid search Marketing policies.google.com/privacy
Meta Pixel Meta Platforms, Inc. Conversion measurement and ad targeting for paid campaigns Marketing facebook.com/privacy/policy
HubSpot HubSpot, Inc. CRM — stores the demo-request details you submit; form submissions happen at your request, independently of cookie consent Forms / CRM legal.hubspot.com/privacy-policy
Cookies we set
Cookie Set by Purpose Expiry
ctg-consent This site Stores your consent choice across visits Until cleared
_ga Google Analytics 4 Distinguishes unique visitors 2 years
_ga_<ID> Google Analytics 4 Maintains session state 2 years
_gcl_au Google Ads Conversion linker 3 months
ph_* PostHog Anonymous session and event tracking 1 year
_clck Microsoft Clarity (clarity.ms) Persists the Clarity user ID across visits 1 year
_clsk Microsoft Clarity (clarity.ms) Connects page views from the same visit into one session replay 1 day
_fbp Meta Pixel Identifies the browser for ad measurement 3 months
_fbc Meta Pixel Stores the last click ID for attribution 2 years
hubspotutk HubSpot Matches form submissions to the right CRM contact 6 months
__hstc / __hssc / __hssrc HubSpot Visit/session analytics for forms 6 months / 30 min / session
Managing your choices
If you reject non-essential cookies, the consent layer immediately deletes any of the cookies listed above that have already been set under our domain; reloading the page clears the tag scripts loaded during this session.
If your browser sends the Global Privacy Control (Sec-GPC) signal, we treat it as a verified opt-out and automatically persist a rejected consent state — you do not need to interact with the banner.
